Stopping by the Supertooth booth at CTIA 2012
July 17, 2012 11:09:19 AM CDT
Hanging out with the GREAT folks from Trident at CTIA 2012
May 11, 2012 11:33:24 AM CDT
A demonstration from HzO and their AMAZING technology
May 11, 2012 11:30:37 AM CDT
My thoughts on Day 2 of CTIA 2012
May 9, 2012 11:42:07 PM CDT

Day 2 of the CTIA 2012 convention is wrapped up and overall we are amazed at all the GREAT new products and devices about to hit the market!! While we at Zellatek have several HUGE announcements coming in the next several weeks I personally wanted to share my TOP 5 coolest product lines just hitting or about to hit the accessories market:
5. iKeep
Their product line is one of the coolest new lines I have seen in a long time. Instead of trying to reach everything wireless they are currently focusing on chargers and are making a BIG splash doing it!! Their Universal Smartphone Retractable Charger may be one of the coolest chargers on the market, and their colors are great too!! Be looking for them in our store very soon!!
4. iCat
iCat is product line awesome!! While just hitting the consumer market because they have been supplying to the highest levels of governent with their products, iCat is going to revolutionize how we carry our smart devices. Their lanyards are sleek and durable and appeal to hikers, bikers, runners, surfers, and pretty much anyone who wants to make sure their phone is secure. Whether that is aroun your neck, wrist, or clipped to your belt, iCat has got you covered!!
3. driSuit
This company is going to give Life Proof a run for their money. While their driSuit Endurance case is a little bulkier then the Life Proof case, it can desend to depths twice that of the Life Proof case!! If your looking for a case that you can count on around water, driSuit is the company that you trust to protect your phone wit hjust such a case.
2. Body Dock
By far the coolest case (their first product in a new company) I have seen the whole show, Body Dock is what every person who wants to protect their phone, but have access to all ports without having to take it off, is going to want!! Made by REAL enginners who took the time to get the right plastics, metals, and magnets (yes I said magnets) for a phone that has the protection of an Otterbox and Ballistic but the accessability of a phone with no case on it!! It's a GREAT new case that is going to make waves in the accessories industry.
1. HzO
The COOLEST thing I saw the whole show was HzO's demonstration!! While they are not going to be reaching out to the consumer market, you WILL be experiencing their product line. HzO is a company that coats the inside of your smart device so it can survive a drop in the water..........for 5 hours!!! You read that right!!! I witnessed, and we will be posting the video soon, HzO put an iPhone 4 in water for several seconds and pull it up with NO damage. The phone worked just like it did before it was in the water. The CRAZY thing was that I watched the water drain from the back of the phone (back of the phone was clear)!!! IT WAS INSANE!!! Like I said HzO will not be reaching out to consumers but instead is reaching out to actual phone makers as to get them to add their technology to new phones so water damage is a thing of the past!!! It's a great idea and one that will change the industry!!
That's all I have for now!! Be looking for more posts, videos, and reviews as well as a HUGE announcement in the coming days concerning our future!!! Until then!!
Much love,
Shawn
My thoughts on Day 1 of CTIA 2012
May 8, 2012 8:56:23 PM CDT

WOW!!!
I have just returned for Day 1 of the CTIA 2012 Convention in New Orleans and all I can say is...........WOW!!! While there we were able to meet TON of new companies and get our hands on TONS of new products. To say that the accessories market is about to really take off is an understatement. While there have been cell/wireless accessoreis for years, the smart technology accessories market is relativly new. With the introducting of the iPod, iPhone, iPad the smart technology industry has exploded and there are not hundreds of companies looking to meet the needs of consumers who want to protect and accessorize their devices!!
The Zellatek team and I were able to meet with several companies while at the show and talk to them about getting their products listed here on Zellatek. All were gracious and kind and we are working with them to expand our inventory so that Zellatek can be you one stop shop for the BEST in cell/wireless/smart technology accessories. We will be announcing new partnerships in the coming days but I wanted to share some thoughts I had coming out of Day 1 of CTIA 2012:
1. There are TONS of new companies that are going to make a HUGE splash in the accessroies market in the coming year!!
2. Old dogs like Otterbox are going to have to up their game if they plan on competeing in this new hot market.
3. The cell/wireless/smart technology market is on FIRE right now and there are hundreds of great products to choose from.
4. It is a great time to be a consuer right now in the cell/wireless/smart technology market as companies are working overtime to get their products noticed and to you!!
5. I fully expect to see the rise of new accessory companies that want to really be an assest to customers, while seeing the fall of accessory companies who are just looking to turn a buck!!
6. New products are coming to the market that are going to revolutionize the cell/wireless/smart technology market in BIG ways!!
We will be working with several of the companies we met today to bring their products to the market in the coming days, as well as announcing a new partnership that will make Zellatek one of, if not the, biggest online retail site there is. We are excited about the days ahead for us and will keep you updated as things develop. Be looking for my thoughts on Day 2 at CTIA 2012 as I list my top new products that are coming to the market in the coming months. Until then.
Much love,
Shawn
"The Boss"
App of the Week: DiamondDash
March 15, 2012 10:26:41 PM CDT
App of the Week: DiamondDash
Cost: Free (add ons are available)
This is a fun puzzle type game where you touch 3 or more same color jewels as quickly as you can. You have 60 seconds, and every time you touch gems of the same color they disappear and are replaced with other jewels.
If you consistently find 3 or more of a kind (and don’t press on places that don’t have at least 3 matching colors), you will eventually get “jewel bombs” (different from purchased bombs below). When you tap these shining jewels, they will take out a row and column, and quickly increase your score. Another thing to boost your score is finding big groupings of same color jewels. The score increases exponentially with each additional jewel grouped together.
I can honestly say this game is quickly addicting. It has Facebook integration as well so you can post your score and you can compare your score among friends (you do have to let it access your profile info and do all that other stuff that you have to do to let third party software on your Facebook page, much like Farmville, etc). Also, there is tournament ranking so you can see your score compared to that of your friends.
You are given 5 “hearts”, which are basically 5 times you can play. Once you are out of hearts you have to buy more or wait a few minutes for them to replenish. If you link it to Facebook you get 10 extra hearts, and some Facebook friends can even send you more hearts.
The nice thing is you can’t keep playing forever. So, as addicting as it is, you can’t waste too much time playing. Once your hearts are out, you are forced to do something else (like play another game...but it might be good to actually pay attention to a loved one or something now and then...just a thought).
Also, the more you play you get silver coins that you can eventually use to buy “bombs” and “hourglasses.” The bombs cost 300 silver coins for one game use. If you buy them, at random times through the game you can tap them and they will take out a bunch of jewels, giving you a bigger score. If you buy the hour glasses, they will come up at random times, and if you tap them, they will add a few seconds to your game play. You can even save up coins and buy both of them.
The more you play the more experience points you get, which multiplies your score, as well as eventually will unlock the bomb and the hourglass.
It’s a really fun, fast-paced game that will keep you on your toes and give your brain a bit of a workout!
Skech Hard Rubber Case for iPhone 4/4S
March 15, 2012 10:20:45 PM CDT
The Pros:
I like this case because it combines protection while keeping the sleekness of the iPhone 4/4S.
The hard rubber gives it a rubber feel while still allowing easy sliding into your pocket (not sticking like a rubber otterbox or a silicone case). Ladies might also like it because it won’t stick to their hair while they are on the phone.
The inside has a felt covering that will keep the glass back of the phone from scratching. If the case is just plastic or even silicone going up against the glass back, you are at risk of rubbing grooves or scratches, or getting dust/sand in the back that can also scratch the back. So, the felt on the back is a good thing to keep it safe.
Best of all, there is a space between the case and the phone--almost like a “buffer zone.” It’s made similar to a football helmet, so if there is a shock or an impact, the force of the impact spreads around the case rather than going right to the phone.
Is it as protective as, say, an Otter or a Trident case? No. It’s not a “tank” to use “the Guru’s” terminology. Now, if you are a paratrooper going behind enemy lines into Afghanistan, this case might not be for you. If you are a parent in the habit of giving your $500+ dollar device to a 3 year old to keep them busy, this case probably isn’t for you (and maybe an iPhone in general isn’t a good idea for you). Anyway, I digress...
If you are a reasonably careful person, this case works fine. I have even dropped mine several times. Two times while running to my car my phone fell out of my pocket and landed face down then bounced around the asphalt about 4 times.
Scratched the case, but the phone itself was not damaged. One time my phone landed facedown and slid across the sidewalk--the entire slide it was face down. Still, no damage to the screen.
The Cons:
The bad thing about the skech case is that much like most quality cases, there is limited selection on styles. There are no graphics or logos available. I have found that most cases with some of the cooler graphics and logos seem to spend more time and effort on the look of the case rather than on the functionality and protection of the case. So, unfortunately, you have to choose if you want your case to combine protection with simplicity and sleekness, or if you want a graphic or logo on your case with cheap plastic/rubber.
It is a two-piece case, so the bottom does come off. That could mean disaster, and usually does for most cases. The bottom just pops off. I do notice that the skech don't come off as easily as others. The case itself seems to fit on the entire phone, rather than just snapping together. So, the bottom doesn’t seem to come off easily, even after months of use. Two-piece cases that do have a snap seem to come off more easily with time because the snap wears out.
One positive in the midst of the apparent downside of a two-piece case is that if you need to put your phone in a dock to charge and/or play music, you can take only the bottom off rather than having to take the entire case off. However, if you tend to wear more skinny jeans and you put your phone in your back pocket, there can be a chance that when you take the phone off the bottom part of the case might stay in your pocket. Not that my jeans are that skinny...but I have seen it happen with others...just saying...
In general, I like this case better than most. Again, I don’t like the bulky cases. I try to not put my phone through lots of turmoil. I like the look and the feel of an iphone without anything on it. If I could have no case I would. This is the best option if you are looking for good protection and keeping the sleek style of an iPhone 4/4S.
Sincerely,
Nick Andrus
Jedi Master
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