Here are some useful terms that I use all the time. I use them to make cases relatable to real world interaction. I find that it gives people a quick burst of knowledge which leads to a better understanding of what they are looking for in a case, and to help avoid my long technical explainations. The terms I use are Tank, SUV, and Economy Class. Each of these represent a protection class in the world of smartphone cases. They are defind as such:

       Tank Class:  Currently, the highest grade of protection. These cases are larger than the everyday case. they usually incorperate both silicone, usually for shock absorbtion and water resstance, and hard plycabonates/plastics. Most have built in screen protectors as well made from a thin translucent plastic. Tank in reference to the durability and massive size of acctual tanks do to the materials used to constuct them. They withstand serious damage, but lack the versatility of smaller vehicles. Pro, if you plan on destroying your phone with a toss at a wall, running it over with a truck, or dropping it in a toilet these cases are for you. Con, if you want a case which fits smoothly into your pocket, or still feels like the Phone you purchased, this case is not for you.

        Examples: Otterbox Defender, Ballistic HC, Trident Kraken II/AMS, Lifeproof, Griffin Survivor, And more that are comparable to these.

       SUV Class: This refers to a mid-grade protection. These cases, on average, are smaller than Tanks. These cases can be made out of hard polycarbonates/plastics, flexible polycarbonates, hard rubber, or a combination of silicone rubber and polycarbonate. Also, They tend to provide a screen protector which is applied to the front of the Phone. SUV is in reference to the better protection an SUV provides over smaller vehicles. They protect against everyday drops, scrapes, and mishaps. You can drop these on the floor, down a few steps, things like that. They are versatile enough to park just about anywhere. Meaning, they fit in and out of your pockets, are less cumbersome, and still offer solid protection. Con, on average, not water resistant, not able to survive toss at the wall, running over by cars, and overall extreme abuse. If you are not extremly hard on your Phone, and seek versatility, these cases are for you.

       Examples: Otterbox Commuter and Reflex, Ballistic SG, Trident Aegis and Cyclops, Skech Hard Rubber, Rise, Shine, CJ Flip, and any other comparable cases.

       Economy Class: These are low-grade case protection. These cases tend to be slim, nice looking, and cheaper cases. They offer plenty of style, but less protection. Most do not provide screen protectors. They can be made out of thin plycarbonate/plastic, rubber, silicone, leather, and more. The also tend to have more designs, bling, sparkles , etc... They can offer little to no protection. If they offer protection, its for a quick drop to the floor, and thats it. The silicone/rubber cases offer slip resistance. SomeEconomy Class usually look cuter than other cases. Cute, on average, means for show not protection. This case is for those folks not ruff with their phones, love aesthetics more than protection, or like to still feel like they are holding the Phone they purchase.

       Examples: Otterbox Impact, Ballistic LS, Trident Perseus, Bling cases, Skech Slim, Cutom Jacket, Gel cases, and other comparable cases.

        It is important to note these terms are Generalizations, and not specific to every type of case out there. For instance, a person could have a Hummer (Otterbox Reflex) versus a Ford Explorer (Trident Aegis). Both are from the SUV Class, but one is clearly more heavy duty than the other. We could also have an Escalade(Skech CJ FLip) versus a Jimmy (Otterbox commuter). One has a sleaker high end style over the other. There are many ways to usethese terms. So use them and start exploring new levels of awareness.

 This is Guru DJ, hoping to have raised your awarness alittle more this day.

 Thank you for reading.

We kick off our new segment called "Outside the Box" covering the Skeck Rise Purple Case for the iPhone 4/4S.

     What's up fellow Zealouts? 

     I wanted to update everyone on all the cool things going on here at ZellaTek.  As you can see we have tweaked the website a little to make it more user friendly!!  Just a few of the cool features we've added are the wishlist, my cart, easier checkout, and a My Account section that will allow you to see what you've ordered and your order history.  The look of the site is also a little different and in my opinion more appealing.  The store is easier to navigate and the blog is layed out in an easier to view way that will allow you the reader to see what you want to read without having to scroll through the whole post. 

      We have also added some things behinds the scenes like new team members.  While everyone knows DJ ("The Guru") and myself (Shawn "The Boss"), not everyone knows our two new team members Nick Andrus and Matt Frey.  Nick has been a friend of mine for over 10 years and has a great knowledge of smart phone accessories and internet marketing.  Nick brings a vast undestanding of what accessories are best for each phone along with the ability for us as a compnay to expand our reach in the big ocean of the world wide web.  Matt Frey is a long time friend and internet specialist who will be heading up our IT department.  Matt has built tons of wedsite for churches, businesses, and individuals and has a crazy good ability to make sites work properly and look good at the same time.  We are proud to have these guys on board as we build our business and reach into the cellular community. 

     In case you were wondering if we had a facebook, twitter, and youtube page, I am pleased to announce that we do!!!  Check out our facebook page here, our Twitter page here, and our Youtube page here.  We will be updating often and bringing you, are loyal followers the latest in cell/smart phone accessories, gadgets, news, breakthroughs, and updates.  Check back with us often and help spread the word.  Who knows, you might win a prize for doing so!!! 

Much love Zealots!!

Shawn Wilson

"The Boss"

The Porter is for the person that doesn’t want a bulky case, yet wants to save the iPad from falling. It is a slim leather case that fits like a glove around the iPad. Something that I like is that this case snaps into place instead of sliding into a pocket. The snapping feature keeps the iPad from moving around. The case has a strap on the inside. When I open the case, flipping the front to the back, I can slide my hand across the back of the iPad, and into the strap to ensuring I don’t drop it. The strap is snug and secure.

From a purely personal standpoint I love the Skech iPhone 4/4S case. Not only is it durable (a MUST for a father of 3) but it’s also a sleek and slim case which makes it easier to handle. There are a TON of iPhone cases on the market, but few have the strength that the Skech brand offers to the customer. Made of hard rubber that protects the phone from drops, dings, and falls allows the customer to know that their phone will be protected in normal daily activities. Not only does Skech make their case from hard rubber, which is a MUCH better protector than plastic or soft rubber, but it also adds felt backing to the inside of the case to protect the back of your phone from scratches.